Almost daily, there is mention of Walmart somewhere in the media. Walmart finds itself up against more lawsuits then ever before and activists are at top of the list of problems that continue to plague Walmart. From attempts to block the opening of new Super Centers to the individual and group lawsuits that are filed against the corporation, it will be the people, customers and the companys very own associates who will determine the fate of the aging retailer. Attempts at redeeming itself publicly and attempts at improving its image are a new way of handling the perception people have of the company. In the past public relations and the media were areas that the company avoided unless there was an extremely negative situation had to answered through the media in some way.